KALAVINKA says Audition-ME reaches 140,000 users in 117 countries

KALAVINKA Entertainment says its AI dance-coaching platform Audition-ME now has about 140,000 users across 117 countries, with India, Southeast Asia and North America leading adoption. The Pangyo-based startup is using the platform to expand from consumer dance training into creator monetization, brand marketing and B2B audition screening.

Why it matters: - KALAVINKA Entertainment is trying to turn K-pop dance training into a global AI-powered platform business. - The company is also building new revenue lines around choreography IP, creator marketing and enterprise audition screening. - Its growth shows how smartphone-based AI tools can lower the cost of training, scouting and cross-border promotion for entertainment brands.

What happened: - KALAVINKA Entertainment said its Audition-ME platform has about 140,000 users in 117 countries. - The platform analyzes dance videos through a smartphone camera and gives customized feedback. - The company is based in Pangyo Techno Valley in Gyeonggi-do, South Korea, after moving there from Seoul about six months ago. - Pangyo TV interviewed CEO Gyoung Youl Jeong at the Startup Campus in Pangyo Techno Valley.

The details: - Audition-ME uses 2D and 3D skeleton-based motion recognition to compare user practice videos with reference choreography. - The system evaluates joint positions, body angles, timing, speed and rhythm. - KALAVINKA says the platform uses patented real-time feedback, red-detection error correction and calibration tools to adjust for differences in height, body type and body proportions. - The company also says it has patented technology that converts dance movements and body data into time-series vectors. - KALAVINKA says those vectors can help protect choreography rights and support trading and monetization of choreography IP. - The company says users include dance fans and aspiring K-pop idol trainees. - KALAVINKA says creators and global influencers on the platform range from 10,000 followers to several hundred thousand followers. - The company uses that network to help Korean beauty and lifestyle brands with product seeding and social media promotion. - KALAVINKA is also expanding into cross-border commerce through local sales agency services, buyer matchmaking and export distribution. - The company said it recently signed more than 20 top-tier Korean choreographers for a coaching service that gives written feedback on users’ videos. - KALAVINKA plans to launch an advanced AI audition system next month. - The planned system will evaluate Korean greeting etiquette, walking posture on entry and assigned choreography. - KALAVINKA is running a 12-week AI dance proof of concept with 300 youth participants in Vietnam with local educational institutions and NGOs. - The Vietnam pilot is designed to test performance on low-spec smartphones and low-bandwidth networks.

Between the lines: - The company is positioning Audition-ME as both a consumer app and a business tool for entertainment agencies and dance academies. - That dual model could make the platform more useful than a standard training app because it links audition prep, talent screening and creator commerce. - India is the company’s largest user base with about 40,000 users. - Indonesia has about 20,000 users, and Thailand and Vietnam are also major markets. - North America is a smaller user base but a stronger monetization market, with active paid memberships and merchandise purchases. - Brazil is also contributing to revenue growth. - KALAVINKA says agencies can use the platform for faster preliminary screening, which could reduce scouting costs and travel expenses. - The company says its vector-based motion system can support copyright claims for original choreography, which may matter as choreography becomes a more valuable digital asset.

What's next: - KALAVINKA expects the new AI audition system to broaden use cases beyond dance scoring into fuller candidate evaluation. - The company is aiming to expand further into B2B sales to dance academies and entertainment agencies. - KALAVINKA plans to use Pangyo’s startup network and support infrastructure to accelerate global expansion. - The company is also looking to scale its creator-commerce and global commerce business lines as overseas demand grows.

The bottom line: - KALAVINKA wants Audition-ME to be more than a dance coach. It wants the platform to become a global pipeline for talent, content monetization and K-brand commerce.