ETP Group returns to NRF Asia Pacific with unified commerce demos

By AI, Created 11:20 AM UTC, May 20, 2026, /AGP/ – ETP Group will showcase its ETP Unify and Ordazzle platforms at NRF 2026: Retail’s Big Show Asia Pacific in Singapore from 2-4 June 2026. The company is positioning the demos as a live case for why retailers need unified commerce and marketplace management as omnichannel complexity grows across the region.

Why it matters: - Retailers in Asia Pacific are dealing with more fragmented shopping journeys across stores, brand sites, social commerce and marketplaces. - ETP Group is using NRF 2026 APAC to argue that unified operations are now a requirement, not a future upgrade. - The company is targeting enterprise retailers that need tighter control over inventory, fulfilment and customer data across multiple markets.

What happened: - ETP Group will exhibit at NRF 2026: Retail’s Big Show Asia Pacific from 2-4 June 2026 at Marina Bay Sands in Singapore. - The event marks the company’s third consecutive appearance at the show and its largest presence there so far. - The company will offer live demonstrations at Booth 601 of ETP Unify and Ordazzle. - A private demonstration or media briefing can be arranged through the company’s contact page.

The details: - ETP Unify is the company’s unified commerce retail platform. - Ordazzle is ETP Group’s e-Commerce and marketplace management platform. - ETP Unify consolidates point-of-sale, inventory management, CRM, demand forecasting, omni-channel fulfilment and customer intelligence into one AI-driven platform. - The platform is designed to give retailers a real-time view of operations and reduce silos across store networks. - Ordazzle is built for APAC’s multi-marketplace environment. - Ordazzle supports e-Commerce storefronts, marketplace listings across Lazada, Shopee and Flipkart, order orchestration and fulfilment from a central system. - ETP Group says the two platforms together are meant to connect in-store operations, digital storefronts, marketplace management and customer engagement. - Demonstrations will cover real-time operational visibility, AI-powered demand forecasting, personalised product recommendations, omni-channel fulfilment and 360-degree customer intelligence. - Ordazzle demos will also cover centralised storefront and listing management, intelligent order orchestration, cross-border commerce and multi-market expansion. - The company says the platforms are cloud-native and AI-powered.

Between the lines: - ETP Group is framing AI as infrastructure for retail operations, not a feature layered on top. - The pitch reflects a broader industry shift toward systems that can unify data and execution across channels. - The focus on APAC marketplaces signals that regional complexity remains a key selling point for retail software vendors. - ETP Group is also leaning on scale, citing more than 500 brands across 17 countries and 37 years in the market.

What’s next: - ETP Group will spend the three-day event meeting retail operators, technology buyers and senior business leaders at Booth 601. - The company expects to use the show to demonstrate how its platforms support replenishment, fulfilment and customer engagement in real time. - NRF 2026 APAC runs alongside an expanded two-floor exhibition, conference programming and an Innovators Showcase focused on the future of retail. - ETP Group says its broader platform stack also includes omni-channel POS, CRM, unified inventory, promotions, order management, warehouse management, logistics and marketplace integrations. - For retailers in low-connectivity environments, ETP V5 provides a hybrid omni-channel model.

The bottom line: - ETP Group is betting that retail buyers in Asia Pacific want one operating layer for stores, online commerce and marketplaces — and it is using NRF 2026 to make that case in person.